Organisers of Sydney’s Event Showcase have confirmed one of Hollywood’s leading event producers as their keynote speaker for their 2013 educational program, the Event Seminars.

Cheryl Cecchetto will draw from her 25 years at the top of events when she delivers her keynote seminar Keeping Events Fresh, Innovative and Unique – the Hollywood Way at Sydney’s Event Showcase.

The 90 minute presentation will reveal how, after years of experience, Cecchetto continues to raise the benchmark and set the standards for innovation and unrivalled production value. She will share her tips on successful and effective event production and describe how she and her team keep their ideas fresh and unique.

Cheryl Cecchetto, Founder and President of Sequoia Productions, is globally renowned in the world of event planning. Ms Cecchetto manages and directs prestigious events including G’DAY USA Australia Week (10 years), the Emmys® Governors Ball (16 years) and the Oscars® Governors Ball (24 years), in addition to regularly masterminding special events throughout the United States, Canada and Europe.

Ms Cecchetto is very much looking forward to speaking at Sydney’s Event Showcase’s Event Seminars in August.

“I’ve been working on the G’Day USA Event in Los Angeles for 10 years, through which I have developed a love affair with all things Australian! I am very much looking forward to talking to the Australian event industry, meeting as many of my fellow event colleagues as possible and sharing some of my experiences.”

“I’ll be talking about some of my work, and how I believe the role of an event producer is to create experiences – ones that live on in the memory of the guest long after they have gone home, and more importantly, how to do that successfully year after year,” said Ms Cecchetto.

Karen Krieger, Event Director, Exhibitions and Trade Fairs said that Ms Cecchetto’s keynote will be a major drawcard for many event professionals.

“It isn’t often that we get to hear from one of the world’s best event producers in a face to face environment. Her experience is extraordinary and her passion unrivalled.

“Ms Cecchetto’s events are meticulously created and are designed to engage all five senses, leaving guests with memories they will cherish for a lifetime – I’m positive her seminar will deliver the same result. This is one definitely not to be missed,” said Ms Krieger.

Tickets to Cheryl Cecchetto’s Event Seminar: Keeping Events Fresh, Innovative and Unique – the Hollywood Way are strictly limited to delegates of Sydney’s Event Showcase 2013.

Buy tickets to Cheryl Cecchetto’s seminar: Keeping Events Fresh, Innovative and Unique – the Hollywood Way here.

Registrations are now OPEN!

Register to attend the Showcase for free here.

Register to attend the Australian Business Events Expo for free here.

Sydney’s Event Showcase, and co-located Australian Business Events Expo, will be held on the 14-15 August 2013 at the Sydney Convention and Exhibition Centre.